It's probably not a good idea to shoot food when your hungry. 

This stuff was unbearable - in a good way. What you can't get from the pics is the overwhelming aroma of parmesan that enveloped the whole area. This is the real good stuff so it was unbelievably intense. The pastries weren't bad either. I hope I translated that feeling through these images.



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I have been developing new marketing materials to coincide with the new site and this blog.


I have tried to maintain a cohesive approach to all facets of my marketing and promotional efforts. These efforts include an email campaign with direct-mail follow-ups that reflect the same format and similar images. All being coordinated with the new site and new portfolio presentations.


The various formats have been designed to work together through a consistent look and feel without being carbon copies of one another. My intent is to maintain a continuous email and direct mail campaign which can be easily updated with new images on a regular basis.


What follows is a sample of the emails followed by the conventional print portfolio and finally the direct mail pieces with the rigid mailing envelope and custom label.


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I couldn't resist after my last entry. Those pics just made me feel cold. So here are a few pics of a just recently bloomed Amaryllis. It really brightens up the place.


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[January 12, 2009 06:46 PM] Roland Chase said:

Hey Rick,
You are one amazing photographer! I don't remember ever seeing such a great collection of winter shots. And of course I loved the ones from Helene.

Keep up the good work!

Roland

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The Holidays have been crazy but it's now a new year and we got slammed for the second time in two weeks by heavy snow and cold temperatures. I also finally got delivery of the new Canon 5D MK II and just couldn't wait to start using it. It is one amazing camera. The image quality is equal if not better than the 1Ds MK III. The only downside of taking these shots was that it was about 12 degrees with a steady 15-25 mph wind. My hands were @#$%^&*$% freezin'. In the words of John Hiatt "Drive South".


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Just picked up the new Canon 16-35 mm, 2.8 lens. 


I've been wanting to get this since it first came out a few months ago. I have to say it holds up to all the hype. I also have the older 28-70, 2.8 which is also an amazing workhorse and the lens that is always on my camera. But this new lens gives me a slightly more wide angle capability which I love. Very sharp glass as well.


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[December 5, 2008 10:28 AM] Billy K. said:

Cool boxes.

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I have returned from the island of Roatan, Honduras. What an amazing trip. Unfortunately we missed our initial flight out and had to reschedule. Not the easiest thing to do considering Delta only has one flight per week to Roatan. So, we got rebooked onto a flight into San Pedro Sula on the mainland and then took a small local carrier (SOSA) to Roatan. I think there were a total of 15 people on the flight, and it was full. I later found out that SOSA is affectionately referred to by the locals as "Stay Off, Stay Alive" To SOSA's credit it was the best take-off and landing of any flight during this whole trip.


We spent most of our stay on the eastern end of Roatan on the island of Helene. Some of our group worked on construction while others helped in the clinic and mission school. The people in Helene are so warm and welcoming and it is a joy to help them in any way we can.


The end of the trip was spent in the West End of Roatan. The West End is quite a bit more populated than any other part of the island due to the influx of westerners, specifically Americans who visit for the exceptional scuba diving and deep sea fishing in and around one of the most incredible coral reefs in the world.


Roatan is such a beautiful island. Just imagine Belize without any of the development. Lush jungle and clear turquoise water. There are obviously the prerequisite bugs and other less welcome wildlife like boas and scorpions, but I have yet to encounter either one. Believe me just the sand fleas are enough to make you a little nuts. And, this doesn't include the water bound wildlife like barracuda, sharks, and moray eels. Overall it was an amazing journey and I can't wait to get back again. We'll see.


One final note. The gentleman you see directly below is named Gerry. I'm not sure if the spelling is with a "G" or a "J" but I think he looks like a Gerry so thats how I spell it. During my stay Gerry and I became pretty good friends. He is one of the most genuine, honest, and good natured persons I have ever met. He is an incredibly hard worker - in fact that is how we got to know each other, while working together with other members of our team on a building for the relocation of the missions desalinization tanks. Whenever I would get too crazy about silly details Gerry would never fail to remind me that "We're Not Building Queen Mary's Bathtub". He had quite a way of putting things in perspective. I will miss him a great deal and hope to see him again.


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Last year I spent a week in Helene, Honduras as a member of a mission group that provides assistance to the local people. This is an area in Central America that is quite secluded. The residents do not have the benefit of electricity or running water. Their opportunities are extremely limited. The Honduran government does provide access to education, but it is sporadic at best.


This year I will be retuning with the same group for another week at the beginning of October. Our efforts this year will revolve around providing medical help, educational assistance, and general construction and maintenance.


The people of Helene are a joy to be around and have such an optimistic attitude toward life considering their limited living conditions and lack of economic opportunity. Here are a few shots of the local children from last years trip. I should have a lot more from this years trip in a couple of weeks after I return.


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September 24, 2008 More Location Stills

I have spent the last day or two working on more environmental/location shots. I am very interested in how an environment relates to, or impacts an individuals surroundings. It is so crucial, especially when shooting people, to create an atmosphere which compliments your subject and avoids distraction.


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September 16, 2008 An Outdoor Shoot With Katrina

Just got done shooting Katrina, a local aspiring model. These were all shot using the Canon 5D. I'm really beginning to warm up to this camera with its ease of use. It's not the highest resolution around (12.8 mp) but it is a full frame sensor which means there is no lens conversion factor. When you combine this with using Adobe Lightroom, image adjustment control and workflow is quite seamless. Also, you can't beat the price.


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Contrary to popular belief I do shoot studio and location still life in addition to all the environment portraiture and location stuff I do. Here are a few samples that you won't find on my site or just about anywhere else for that matter. It's not that I don't like shooting stills, it's just that I prefer to be on location shooting people if I could have my way, but we all know how that works.


Just like my portrait and location work I try to keep things simple and to the point when shooting stills. I definitely have an inclination toward vibrant colors, contrast, and strong graphic compostion. The simpler and cleaner the better.


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